6 steps to build up your mobile strategy

6 steps to build up your mobile strategy

  • industry Highlights
  • 7 years ago

The mobile revolution and connectivity growth probably has transformed our lives as consumers. Keeping track of the changes around, today many businesses should definitely rethink the technologies, services and techniques that underpin their mobile initiatives and investments, and evolve traditional roles, responsibilities and organizational cultures accordingly. That doesn’t just happen by accident: to maximize ROM, organizations need a considered, joined-up mobile strategy.

We present to you a short plan to shape and build your mobile strategy, so that you can take the best out of your services and business opportunities.

1. Identify your level of readiness

Said in other words, we are talking here about your ‘mobile maturity’. As a business owner, ask yourself some questions:

  • Do you use some kind of professional software for your business now?
  • Have you ever considered customized enterprise mobility?
  • How do you manage your data security?
  • Do you have any device management, back-office connectivity or cultural hurdles?

You can take a look at a simple diagram, provided by FeedHenry, to see some possible scenarios for your level of readiness – keep in mind that the more mature your approach, the greater the business value you’re likely to gain from mobile initiatives.

2. Identify your needs and business outcomes

Decide what value or business outcome you are willing to achieve through creating a mobile app. Do you want to improve service delivery, boost sales, reduce costs, increase engagement or something else?

Which processes are really important to you? They might include project planning, performance management, sales, workforce management, sales or something else.

Prioritize the key business processes that will lend yourself to quick wins through mobilization. But don’t stop at the “low hanging fruit” – in most cases innovation is about seeing the same old thing in a whole new light.

3. Choose your mobile infrastructure wisely

Identify the mobile devices, form factors and operating systems you plan to support – bearing in mind that these are continuously evolving. With a complex landscape, you should be looking for simple solutions. A good app should be able to perform a given task within two or three clicks, swipes or gestures.

4. What about Security?

We should not talk about mobile strategy and not consider security as a defining pillar in it. Mobile adoption is not without risk, though. Many case studies can be written about employee negligence but let’s not forget that about 2/3 of data breaches are result of deliberate, malicious intrusions (internal and external).

The ideal mobile-security solution would offer a general-purpose platform that helps enterprises create self-defending apps in a unified way across iOS and Android devices. It would wrap security and usage policies around individual mobile apps and allow the enterprise to add multiple layers of protection to any app that needs more security.

SAP Afaria provides you mobile security to every aspect of data integration and handling: between back-end systems and the cloud; within the cloud; between the cloud and the mobile device; and on device – including devices your company doesn’t own.

5. Plan the aftermath

Enterprise mobility is not a ‘one and done’ exercise: it’s a continuous cycle of Design, Development, Deployment, Measurement and Management. It transcends all levels: usage, cloud consumption, device, app, data engagement…etc. Business never stands still, so nor should your apps. Build for change. It will happen someday.

6. ROI

No business can afford to do mobility for mobility’s sake. You need to take a look at the whole picture, when calculating the ROI of mobile initiatives. Shift your focus and measure business benefit, not cost, otherwise you will never progress beyond “business as usual”. You’ll find that the real value of enterprise mobility will be revealed as your app deployments mature from lightweight and tactical to more involved, strategic and scalable use cases.

That’s all folks! Now you’re ready to start planning your Mobile strategy! Contact us for further support and information.

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